A recent article in The Mail reported that the UK Government is backing a marketing campaign to persuade people to support British holidays.
This will undoubtedly benefit Lincolnshire and a TV advertisement promoting Skegness on the east coast is currently being televised.
With the recent economic times maybe now is the time that we all look at what we have on our doorstep rather than venturing overseas. Although the weather in England cannot always be guaranteed, going abroad can bring its own pitfalls – delayed or missed flights, tummy upsets, sunstroke and accommodation that is not always up to our standards.
Lincolnshire has so much to offer, with over 140 attractions to visit, of which three are listed in Visit Britain’s Top Ten paid attractions in 2010. Belton House in Grantham is listed at number 3; at numbers 8 and 9 are Lincoln Cathedral and RAF Waddington respectively. Lincolnshire accounts for around a third of both serviced and non-serviced accommodation in the East Midlands area, making it accessible to stay in a different town every night whilst out on a walking holiday.
With the forthcoming major events of the Jubilee and the Olympics it will hopefully encourage people to take time off work to spend at home. To take days out or short breaks in their home county to explore the interesting and vibrant areas that are close by.
The historic town of Spilsby already has plans underway for the Jubilee on the weekend of the 2nd and 3rd June. Press Officer and Site Manager Councillor Tony Bailey says on their website ‘It was only right that the Jubilee Committee organise a day to remember. A lot of hard work has been going on behind the scenes for the last six months, but we now have a programme of events so posters will be popping up very soon.’ The weekend will involve food, drink, entertainment, craft stalls, competitions, fun fair rides and lots more.
The Olympics Games have inspired Lincoln Cathedral to theme their Flower Festival in August on the Games, naming it ‘Dreams of Gold’. There will be over 130 arrangements which will portray the Games from when it first commenced in 1896. The festival will be available to visit from 16-20 August.
Lincolnshire maybe seen as being a rural county but it encompasses the city of Lincoln; the seaside towns of Mablethorpe and Skegness; the rolling hills of The Wolds and the flatlands of The Fens. The county is steeped in history and heritage, and home to some of the oldest buildings in England.
Lincolnshire had 110,000 visits in 2010 with a visitor spend of £36 million, this was the lowest spend for over 6 years. Visit Britain is expecting £17.6 billion extra visitor spend in 2012 across the country. Let’s all ensure that Lincolnshire has a large slice of that spend and make 2012 a bumper year for visitors and income.